Persuasive Language Used on Advertisements of Instagram Posts

This study aimed to find out the persuasive language on Starbucks advertisements Instagram posts. The category of was referred Lamb's theory (2014). By using descriptive qualitative method, researcher collected seventy data Then, were analyzed by categorizing and interpreting them into correct categories. research result discussion showed that from 70 which taken posts, there 60 found distribution as follow: 5 Alliteration, 6 Colloquial Language, 7 Connotation, Evidence, Hyperbole, 8 Inclusive Imagery, Pun, 4 Repetition, Simile. most used posts Language because company often use everyday or informal connect closer with customers.